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We were elated to have finally launched Price Kaki, but our work was not done yet. Welcome to the final piece of our Singapore Mobile App Development case study: starting from the essential but often less glorified work of Active Monitoring, Maintenance, and Support. Even with the most resources available and best engineers, Apple, Microsoft, […]

With our design accepted by our client CASE, we moved into the next phase of our project: Development. Like many other mobile app development studios in Singapore, we no longer do the bulk of our development work here. There are multiple commercial and economic reasons which is not in the scope of this case study—that […]

Let’s take a look at the fourth and fifth steps: Analysis and Reconciliation. With the wireframe in hand, we were able to hold useful discussions and workshops with the project team at CASE. We worked together to further refine the intended user flow and experience. Multiple adjustments to the layouts were made for two reasons: […]

Let’s jump right in to the first step: User Study. An app is nothing without its users. Beyond noting down the business requirements from our clients (CASE), we spent ample time understanding and researching potential users of our app. Interviews were conducted across Singaporeans of various demographics. Extra focus was given to certain groups, whom […]

Note: this is the first article on our five-part, in-depth case study. It details our journey building an app, Price Kaki. We will be deep diving into the entire process taken. The app was built with love, care, and hard work. We hope that you will gain valuable insights from reading this. You might be […]

The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales experience while digitally enabling a 5000-strong agency. iResource AIA Singapore helms one of the largest agency salesforce in the industry and its desire to continuously innovate and empower the next generation […]

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AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
heheh
AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales
heheh
AIA Singapore Case Study: Re-Imagining Insurance Sales
The Brief AIA Singapore, an insurance juggernaut with over 1,000,000 customers in Singapore, was faced with a daunting challenge of re-thinking the customer pre-sales

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